By  on January 29, 2013

Wal-Mart Stores Inc.’s senior director of sustainability, Jeffrey Rice, is practical enough to know that sustainability is unsupportable unless it ultimately has a positive impact on the bottom line.

“Sustainability will only be successful if you can figure out how to make it fit within your own corporate mission,” said Rice, the featured speaker at the U.S. Chamber of Commerce’s Business Civic Leadership Center’s Environmental Innovation Network Webinar, on Monday. “If sustainability is seen as a distraction to the way you do business,” it doesn’t stand a chance.

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