By and  on November 25, 2008

NEW YORK — Much like the drugstore’s jumbo electronic billboard that illuminates Times Square, Walgreens’ newly opened flagship here — which is a major reappearance to the neighborhood for the retailer — shines a spotlight on the chain’s focus on beauty.

Just off the escalators to the second floor of the three-level, 16,000-square-foot store is the brightly lit L’Oréal Paris boutique. Measuring 320 square feet in size, the L’Oréal concept includes slide-out shelves, product testers, floor-to-ceiling visuals, streaming video and L’Oréal-trained beauty advisers.

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