Will clicks replace bricks? The worlds can exist together if Walgreens’ Shannon Curtin has her say. As the group vice president and general merchandise manager of beauty and personal care of the nation’s largest drugstore chain, Curtin aims to make sure its in-store experience keeps shoppers coming back. But the multifaceted retailer is also the ultimate omnichannel merchant with its potent online network, which includes Drugstore.com.
“The future of retail is about offering people the services and products they want, when they want it and on the medium that they prefer. From mobile to tablet to store or something new that’s being created right now, she is the boss and our job is to make it easier for her to take care of her personal business,” said Curtin. “Forcing customers to only shop one medium is a costly mistake, especially to a retailer.”
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