Changes in consumer shopping behavior is impacting the retail market.
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Remember when brands’ e-commerce and traditional retail departments duked it out for perceived revenue share? That’s old hat — today’s consumers opt for on-call shopping options ranging from mobile commerce to old-school bricks-and-mortar.
Walker Sands, a public relations and digital agency for business-to-business technology companies, released its annual “Future of Retail 2017” report that cast a deep look into technology’s affect on consumer behavior and emerging buying preferences. The study polled 1,622 U.S. consumers to understand current shopping habits, preferences and views on emerging retail technology.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"