NEW YORK — Vera Wang's bridal lifestyle world is growing rapidly, and now the designer is creating an entirely new platform to showcase it.
Next month, Wang will unveil to consumers the first collection of fine linens from her namesake company. But rather than launch it at specialty stores nationwide, she has chosen to offer it exclusively at verawangonweddings.com, an Internet portal her company is launching that could bring a new dimension to her bridal business.
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