By  on June 10, 2009

JOYCE AZRIA RETURNS: Joyce Azria has been named creative director of BCBGeneration, a young contemporary brand launched in fall 2008. Azria, the eldest daughter of Max Azria, founder and chief executive officer of BCBG Max Azria Group Inc., launched and served as design director of BCBG Max Azria Swim from 2002 to 2004 before starting her own venture, the contemporary line Joyann. She will oversee design, creative materials and marketing for the brand beginning with the fall-holiday season. — Marcy MedinaMALIBU SCENE: Morgane Le Fay opened its fourth store, a 1,414-square-foot space, Thursday at the Malibu Country Mart in Malibu, Calif. The company has Manhattan boutiques in SoHo and on Madison Avenue and one on Montana Avenue in Santa Monica, Calif. “Opening a store in Los Angeles was an intuitive decision...and we have a strong client base there,” said founder and owner Liliana Casabal. Also in Malibu, designer Kevan Hall and Japanese pearl specialist Mikimoto are teaming up on a retail gallery to be open from June 18 to 21 at the new open-air shopping center the Lumber Yard. The store will feature Mikimoto pearl rope necklaces and dangling earrings, and Kevan Hall separates in sherbet hues. — M.M. and Rachel BrownON THE MOVE: Christian Louboutin is stepping up its Los Angeles digs, moving from Burton Way to a larger space on the north end of Robertson Boulevard, across the street from Phillip Lim. The store will open this fall. In addition, Kenzo, long absent from the U.S. market, is set to move to Robertson and occupy a small storefront just north of Beverly Boulevard. The southern end of the street is seeing activity as well, with quirky clothing brand Moods of Norway opening last month. And Ari Soffer, designer of custom leather goods for clients such as Arnold Schwarzenegger and Tommy Lee, opened his first store Thursday, Soffer Ari, on South Robertson. The 1,500-square-foot unit carries everything from leather pants to leather furniture, ranging from $100 to $150,000. “We have it built now and when the economy turns around, we’re all set,” Soffer said. — Anne Riley-Katz and Ericka FranklinFLUXUS LAUNCHES RETAIL: Fluxus, the two-year-old Los Angeles-based cotton jersey sportswear line that’s a favorite of Halle Berry, Kate Hudson and Sienna Miller, has opened its first store at 202 Larchmont Boulevard in Los Angeles. The 900-square-foot loftlike space carries the full line of T-shirts, dresses, jackets and bottoms retailing from $28 to $180. Fluxus is also sold in Nordstrom, Bloomingdale’s, Saks Fifth Avenue and Fred Segal. — M.M.

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