By  on January 8, 2009

Strengthening its association with Michelle Obama after she wore its $148 dress on “The View” last summer, White House|Black Market is feting the incoming First Lady’s move to the official White House by converting its Union Station store in Washington, D.C., into “inaugural dress headquarters” — a first for the retailer.

“Back in June, we were thrust into the spotlight when Mrs. Obama wore us on ‘The View,’ and since then we’ve been on a journey with her and we wanted to take her to the inauguration,” said brand president Donna Noce. “Our tag line is ‘From Our White House to Yours.’”

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