By  on March 16, 2011

FORT MYERS, FLA. — White House|Black Market has returned to its specialty store roots in a big way.

Acquired by Chico’s FAS Inc., in 2003, the niche brand with a minimal color scheme suffered the usual corporate setbacks, from growth pressures to quality control issues resulting from unrealistic demands. It also had drowned in the mass market’s sea of sameness. President Donna Noce, an Ann Taylor and Lerner alumna who came on board in 2007, reports it was not only time to revisit the brand’s DNA, but orchestrate a focused strategy to move forward.

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