Walgreens' Joe Magnacca, a Merchant With a Passion

The first time we met Joe Magnacca, now president of Daily Living Products and Solutions at Walgreens, he had just joined Duane Reade from Shoppers Drug Mart in Canada. He was at a press event for Wet ‘n’ Wild. Sometimes, but not often, buyers come to press parties but rarely does a top executive. He instantly stood out as a merchant with a passion for the beauty category.

During his time as Shoppers Drug Mart, he saw first hand how the category builds loyal shoppers. And, he witnessed that when done right, vendors who don’t typically sell to drugstores are willing to give the channel a try.

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