With three brands launching, Wicked Fashions Inc. is facing a big year.
The Fort Lee, N.J.-based parent company of junior sportswear labels Southpole and Lot29 is expanding its portfolio with the addition of Wckd, a junior line for the mass market; WhiteTag, a West Coast-inspired midtier collection, and Southpole Collection, a line of more fashion-forward junior sportswear. Also, the company is retooling its flagship brands. After all the changes take effect, David Strumeier, vice president of marketing, licensing and new business development for Wicked Fashions, said the company will bring in $1.5 billion in retail sales this year.
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