AHAlife.com has a new investor in William Morris Endeavor. In addition, Ari Emanuel, co-chief executive officer of WME, has been named to AHAlife’s board of advisers.
Emanuel was founding partner of the Endeavor Agency and was instrumental in shaping its June 2009 merger with the William Morris Agency.
AHAlife launched in 2010 as a digital destination for product discoveries and content. Shauna Mei, founder and ceo of AHAlife, said she was pleased to bring Emanuel on as an adviser, adding, “Ari is one of the most creative, forward-thinking individuals in the entertainment and media space; he is always on the pulse of industry trends.” Mei noted that she met Emanuel through one of her board members. “He’s always been fascinated with content and commerce. Commerce is really a new and important channel for media companies to monetize,” said Mei. AHAlife’s lineup of curators runs the gamut from Kelly Rutherford, Deepak Chopra and Rachel Roy to Amy Sacco, Donna Karan, Bobbi Brown and Daniel Boulud. RELATED STORY: AHALife Acquires Photo-Sharing Service Kaptur >>
Mei noted that WME represents many different personalities and AHAlife works with a variety of curators. “There are a lot of synergies there,” said Mei, who would be interested in tapping into some of that talent for her Web site. “Ari will help us expand our curatorial voices through some of his clients,” said Mei. She declined to disclose how big an investment WME was making.
AHAlife’s aim is to connect consumers with undiscovered brands through digital experiences that integrate media and commerce via a storytelling platform. “We believe in educating consumers to know what they buy and why they buy it, in an effort to shift their mind-set from being deal-centric to valuing creativity, innovation and quality,” said Mei. “Curators and tastemakers, many of whom are represented by Ari and his firm, have always been an integral part of AHAlife’s storytelling.”
To date, AHAlife.com has raised more than $20 million in funding from Rakuten, DCM, FirstMark Capital and angel investors, including former French Minister of Commerce, Renaud Dutreil; philanthropist and filmmaker Abigail Disney, and Pulitzer Prize winner Sheryl WuDunn. Other advisory board members include Chopra and Fern Mallis.
AHAlife recently acquired the photo-sharing service Kaptur. Kaptur’s seven staffers are now based in AHAlife’s offices on Bond Street in Manhattan, boosting the employee count there to 45. AHAlife now has a total of 1.5 million registered users due to the Kaptur deal. The aim is to have 2 million by the end of the year, by driving traffic through images, she said. AHAlife, a full-price site, currently sells 1,800 labels and expects to increase that figure to 2,000 before January.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews