By  on January 5, 2017
A selection of Shoebuy.com booties.

Wal-Mart Stores Inc. hasn't wasted time in leveraging its $3 billion acquisition of Jet.com — and making it even more clear that Amazon is directly in its sights.

Jet.com on Thursday revealed that it acquired apparel and accessories site Shoebuy.com for $70 million from IAC — in a deal that closed Dec. 30 and is seen as a turning point for Wal-Mart when it comes to fashion. The deal also puts further pressure on Amazon since Shoebuy is a direct competitor of the Amazon-owned e-tailer Zappos.

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