By  on April 30, 2012

Europe’s gifting service Wrapp is launching today in the U.S., using a business model that marries social media with e-commerce and gives retailers a cost-effective way to prospect for new customers in the virtual gift card arena.

Wrapp, which taps into the Facebook platform, launched in Sweden in November and in Norway and the U.K. in March. Earlier this month, the service became available in Germany, France and The Netherlands.

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