Berlin’s retail scene is on a roll, with international chains and brands multiplying their presence all over town. When Adidas, for example, was looking for a site for its first SLVR store in Europe, the brand chose Mulackstrasse in the hip Hackesche Markt area. Other new neighbors on this side of town include Barbour, which recently opened its second Berlin door on Alte Schönhauser Strasse, and Levi’s, which is moving into new digs on Rosa Luxemburg Strasse, as is G-Star on Linienstrasse. Escada and Boss are both heading back west with new Kurfürstendamm flagships slated to open in 2013.
At the same time the city is experiencing a new wave of independent retailing, featuring a creative mix of multibrand, mixed-genre and personalized concepts.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"