Yes To Inc., the cheerful beauty brand with a natural bent, has a penchant for doing things differently.
In that spirit, the company, which in the U.S. distributes its colorful product lines to mass market retailers, has linked arms with Sephora Europe to roll out to about 580 stores. The Paris-based makeup mecca will exclusively distribute the company’s Yes To Carrots range in France, Italy, Spain, Poland, Czech Republic, Croatia, Serbia and Turkey. The partnership extends Yes To Inc.’s international reach to 30 countries from 17.
“We’re able to cross retail boundaries in Europe and throughout the world,” said Yes To Inc.’s chief executive officer and “chief carrot lover” Ido Leffler, adding talks with Sephora began six months ago. “This is a perfect match to link up with Sephora. Their excitement is so Yes To Carrots’ style.”
Introduced abroad in 2006, the Israeli-born brand launched in the U.S. in May 2007 at Walgreens. Yes To Inc., which is headquartered in San Francisco, has garnered considerable attention from shoppers with its paraben-free, antioxidant and Dead Sea mineral-powered products. In September, the company launched two new lines at Walgreens, Yes to Tomatoes and Yes to Cucumbers, which are potentially on deck to roll out to Sephora Europe, said Leffler.
Within a two-year stretch, the personal care company has grown from offering six products sold in 16 stores to a 40-plus range available in 20,000 stores.
To promote his growing Yes To Inc. portfolio, the seemingly tireless Leffler plans to embark on a 12-day, eight-country trip beginning Feb. 2, with stops planned in the U.S., Israel, Ireland, France, Italy, Spain, Hong Kong and Australia. Another global trek is tentatively planned for April.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion