By  on January 26, 2009

Yes To Inc., the cheerful beauty brand with a natural bent, has a penchant for doing things differently.

In that spirit, the company, which in the U.S. distributes its colorful product lines to mass market retailers, has linked arms with Sephora Europe to roll out to about 580 stores. The Paris-based makeup mecca will exclusively distribute the company’s Yes To Carrots range in France, Italy, Spain, Poland, Czech Republic, Croatia, Serbia and Turkey. The partnership extends Yes To Inc.’s international reach to 30 countries from 17.

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