NEW YORK — Yohji Yamamoto and Adidas have opened the first store for their Y-3 label in Tokyo near the designer's signature shop.
Setting up shop for Y-3 at 5-3-20 Minami-Aoyama made sense, especially since Yamamoto is a Tokyo resident. The success and increasing demand for the label are causing a flurry of retail initiatives, a Y-3 spokeswoman said.
Concept shops have opened in Taipei, and more are planned for Beijing, Shanghai and Hong Kong. Y-3's spring collection, which was said to be inspired by important dance movements of the 20th century, will be sold in these locations.
In February, the first Y-3 store in the U.S. bowed in Atlanta, and Los Angeles is one of the other major cities that is being considered for a store opening. The company also is eyeing locations in Berlin and other European hubs, the spokeswoman said.
In the new Tokyo site, walls of mirrors are placed throughout the three-floor space to play up the idea of reflection — whether it be light on a wall, the look of a garment or the designer's and Adidas' interpretation of what modern clothing is or can be. Reflections of videos of Y-3's runway show provide constant movement on the store's walls. The 900-square-foot unit's modern interior is designed to underline Y-3's minimal, classical and cutting-edge signature.
A range of apparel, footwear and accessories for women and men is available in the store, which opened last month. Bestsellers include a $525 voluminous floor-length Jupon skirt, $340 skinny jeans, $220 Mei ballerina sneakers and $520 strappy heels, an Adidas spokeswoman said.
Y-3 teamed up with the U.K.'s i-D magazine and i-D's 25th anniversary exhibition to mark the store's opening. About 600 people, including Japanese actor Hiroki Narimiya and other VIPs, turned up for a preopening party, as well as later that night for the launch of the i-D exhibition, which drew about 850 people. Yamamoto and Hermann Deininger, creative and brand director of Adidas, attended both events.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast