MILAN — When Federico Marchetti set up Yoox Group in 2000 in a small workshop near Bologna, Italy, there were plenty of skeptics who said he wouldn’t be able to sell high-end clothing and accessories online.

Not anymore. After reporting revenues of nearly $150 million in 2008, the founder and chief executive officer of the fashion e-tailer plans to drive home his first mover advantage by listing on the Milan Stock Exchange before yearend, despite the fragile state of the financial markets.

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