SHANGHAI — Two years after entering the China market, Yoox Group is making its biggest play yet in the Mainland’s exploding e-commerce sector with the launch of a Chinese version of the company’s flagship multibrand online store Yoox.com.
The Chinese site, which is under the domain name Yoox.cn, will go live today and, similar to Yoox.com, will feature capsule collections as well as end-of-season clothing and accessories from top designers worldwide. The site will also feature special voice recognition technology enabling consumers to search for specific color schemes by telling the site preferred color choices in Chinese.
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