Zaharoff, a men’s tailored clothing label, has opened its first store at 110 E. Oak Street in Chicago.
The 6,000-square-foot unit, which opens to the public on Nov. 3, held a launch party last week hosted by Chicago Social and Men’s Book publisher Modern Luxury.
The store will carry designer George Zaharoff’s collection of luxury suits, sport coats, trousers and shirts along with neckwear, wallets, cuff links and seasonal items. There are several items exclusive to the location.
“Retail is on the street level, and my atelier upstairs is connected by a grand staircase,” Zaharoff said. “We wanted to take the heritage and creative intimacy of European fashion houses of long ago and combine that experience with the reach made possible through modern-day social media.”
The store includes a Marilyn Miglin Institute, which will sell the cosmetics mogul’s product line and include educational consultations and seminars, mainly geared to men, which will also be broadcast via social media.
“The flagship Zaharoff store would not be possible without Marilyn and the Miglin family,” Zaharoff said.
The store was designed by architect Jordan Mozer and opened with the assistance of Marty Staff, the former chief executive officer of JA Apparel and Hugo Boss Fashions, who served as consultant on the project along with David Pergola, a former senior vice president of sales at Hugo Boss, who is overseeing Zaharoff’s production and sales.
The design was inspired from Zaharoff’s “Russian-Greek background mixed with modern materials — what Jordan Mozer coined ‘Byzantine Industrial,’” he said. Zaharoff also said that in an attempt to “give each garment its own stage,” each garment is on an individual stand and shirts, ties and underwear are displayed as artwork.
The collection is also available at select Nordstrom stores and specialty retailers around the U.S. The off-the-rack suits retail from $995 to $1,295 and made-to-measure can cost up to $3,000 depending upon fabric.
Zaharoff, who was raised in Chicago, had his own women’s fragrance for many years.
It was sold to Escada in 2000. He has been designing men’s wear for 20 years and hopes to continue to expand by opening other stores around the country. “But not like this one, this is the flagship,” he said.
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