Online retail pioneer Zappos is looking beyond computers to the next stage of luxury online shopping.
As one of the first Web sites to offer free shipping in 2002, the Amazon.com subsidiary is working to roll out same-day shipping within the next five years while drumming up weekly videos to attract users to its high-end Web site, Zappos Couture, which stocks brands ranging from Alexander McQueen to Vivienne Westwood. The logistics of undertaking both endeavors, which essentially transform the Las Vegas-based company into a brick-and-mortar inventory center as well as a media company, represent the lesser of its challenges, according to Jennifer Sidary, couture connoisseur at Zappos Couture.
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