By  on August 13, 2009

MONTREAL — Zellers has added a new weapon in its battle with Wal-Mart Canada with the introduction of its Pure Alfred Sung line targeting 35- to 44-year-old women.

The careerwear line is produced by the Mimran Group, which cofounded Club Monaco in 1985, where Alfred Sung was a designer. (Club Monaco was sold to Polo Ralph Lauren Corp. in 1999.) Mimran Group and Alfred Sung also have developed home decor items for the Zellers’ parent, the department store chain Hudson’s Bay Co.

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