MONTREAL — Zellers has added a new weapon in its battle with Wal-Mart Canada with the introduction of its Pure Alfred Sung line targeting 35- to 44-year-old women.
The careerwear line is produced by the Mimran Group, which cofounded Club Monaco in 1985, where Alfred Sung was a designer. (Club Monaco was sold to Polo Ralph Lauren Corp. in 1999.) Mimran Group and Alfred Sung also have developed home decor items for the Zellers’ parent, the department store chain Hudson’s Bay Co.
The Pure collection features argyle sweaters, bow-tie blouses, sleeveless turtlenecks, straight-leg pants, navy blazers and handbags.
The new Zellers unit in Toronto positions Pure in the highly visible center of the store and is a prototype for the 250 out of 280 Zellers stores across Canada that will carry the line. Apparel accounts for about $1.2 billion in annual sales at Zellers under different brands, with women’s wear generating about one-third of the total.
Zellers wants to boost overall sales by 25 percent to $4.6 billion within the next four years and apparel is a key component to that objective. Zellers has seen Wal-Mart Canada grow rapidly in the last decade and overtake it as the largest discount chain in the country.
“Pure is a very important part of our ladies’ wear strategy,” said Carrie Kirkman, general merchandise manager of ladies’ wear, accessories and jewelry. “It occupies key floor space in every door. It is displayed primarily by key item with more of a specialty store feeling. This brand is very edited and well focused. It offers polished casual and wear-to-work options.”
Plans are to expand Pure into accessories, jewelry, footwear, outerwear and lingerie in coming seasons.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)