Beauty device specialist Zeno Corp. has signed television personality Whitney Port for a $15 million advertising campaign to promote Hot Spot, its new thermal over-the-counter blemish-clearing device.
Andrea DiNunzio, Zeno’s chief marketing officer, wouldn’t discuss the terms of the company’s contract with Port, but said commercials with the star of MTV’s “The City” will begin airing March 8 on MTV, VH1 and TeenNick. Print advertising featuring Port, the designer behind clothing line Whitney Eve whose role on MTV’s “The Hills” catapulted her to reality television fame around four years ago, is expected to follow in May editions of magazines such as Seventeen and Allure.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)