By  on February 11, 2010

Beauty device specialist Zeno Corp. has signed television personality Whitney Port for a $15 million advertising campaign to promote Hot Spot, its new thermal over-the-counter blemish-clearing device.

Andrea DiNunzio, Zeno’s chief marketing officer, wouldn’t discuss the terms of the company’s contract with Port, but said commercials with the star of MTV’s “The City” will begin airing March 8 on MTV, VH1 and TeenNick. Print advertising featuring Port, the designer behind clothing line Whitney Eve whose role on MTV’s “The Hills” catapulted her to reality television fame around four years ago, is expected to follow in May editions of magazines such as Seventeen and Allure.

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