Sumita Batra, chief executive officer of Ziba Beauty, has a vision of the 12-store Southern California chain becoming as synonymous with the hair-removal technique threading as Kleenex is with tissues. To get there, she’s already acting like it is.
“I behave, look, feel like a brand,” said Batra, 40, who lived in England, Iran and India before immigrating to the U.S. at age 16 and settling in Artesia, Calif., home to the Little India neighborhood and Ziba Beauty’s headquarters. “I am known within my organization to use the McDonald’s example of the hamburger looking the same, tasting the same everywhere you go. I am a branding freak. It is critical to our success.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"