By  on April 13, 2018

In the competitive retail environment, efficiency throughout the value chain is critical. This necessitates that brands and retailers double down on payment solutions providers to inform seamless operations.Adyen, a key payment platform that has led the charge for retailers to improve their security as well as enable such processes, has achieved the gold level for Oracle's PartnerNetwork — a partnership program, which aims to elevate the company's customers, and help educate them along the way.A spokesperson for Oracle Retail revealed that Adyen has reached the gold level of OPN. The three-membership tiers within this program consist of gold, platinum and silver. All tiers offer a different level of benefits to Oracle's partners and require different fees and criteria. Gold is Oracle's mid-range option — with platinum being the highest, and silver being the lowest.An Oracle spokesperson said that by obtaining this level of membership, “Oracle has recognized Adyen’s ability to deliver complementary and unified payment gateways for the Oracle Retail Xstore solutions.”“In our global consumer research ‘Retail in [four] Dimensions,’ we discovered that the global consumer has rising expectations for fast, smarter payment options. In fact, 57 percent of global consumers want instant one-click checkout online and 60 percent want mobile payment options in-store,” said Ray Carlin, senior vice president and general manager of Oracle Retail. “Adyen delivers that customer experience and we are pleased to extend the gold-level member status after having successfully implemented Oracle and Adyen at multiple global brands.”By obtaining this level of membership, Adyen has asserted itself as a leading payment solution company, which boasts fashion and apparel customers like Mango and River Island.Roelant Prins, chief commercial officer at Adyen, also shared his perspective. “Successful retailers should focus on delivering great customer experiences across all channels,” he said. “With this partnership, retailers will be better equipped to meet rising shopper expectations wherever and however they want to pay.”Prins explained that the partnership will offer multiple point-of-service hardware offerings and "make Oracle Retail a fully integrated portfolio of hardware and software solutions that streamline managerial tasks, increase speed of service and improve the consumer experience."For More WWD Business News, See:Lure Holiday Shoppers Via Enhanced Store ExperiencesRebecca Minkoff Releases Line of ‘Smart’ BagsReport: Holiday Shopping Insights RevealedReport: Physical Retail Far From Obsolete

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