By  on March 12, 2018

Quantcast’s Steven Wolfe Pereira has an urgent message for brands: In the artificial intelligence era, if you’re operating on third-party platforms like Amazon, you’re doing it wrong.

As the chief marketing and communications officer stood next to a SXSW presentation slide featuring Amazon, Facebook and Google, he laid out a sobering view for the audience Monday: “There are these things called walled gardens. We all love them; we use them all the time,” he said. “But there’s a real issue, because these walled gardens are disintermediating you from your customer.”

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