AI firm Forter, which has said that its technology can help prevent fraud online, has introduced a product that can prevent account takeovers.The company said that its new product is able to provide merchants with insight into their customers’ buying history and account preferences across multiple accounts, information that can help catch fraudsters before they strike. Information such as account takeover, coupon/promo abuse, referral abuse, loyalty program abuse and multiple account creation can help determine well before checkout if fraud activity is likely. And while that’s activity before checkout, the solutions package can also provide post-transaction information to help customer service determine if certain claims such as returns or requests for account credits are legitimate.Michael Reitblat, chief executive officer and cofounder of Forter, said the company’s new product “allows merchants to understand the entirety of consumer interactions without simply focusing on information available at the moment of checkout. That means a fraudster attempting to commit account takeover would be identified long before they even attempted to make a purchase.”Forter also has a product that automatically approves or declines each transaction in milliseconds. In a Forter panel presentation in September in New York, panelist Matthew Arthur, customer experience manager at Malin and Goetz, said he use to Google customers’ names to check publicly available information to make guesses on whether or not to approve and ship orders. Relying on Forter’s algorithms, Arthur said there’s been instances where he’s allowed orders to go through on Forter’s recommendation — where otherwise they would have been rejected — only to find out later that the new orders are from customers that have since placed replenishment orders.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion