By  on April 23, 2018

Apple’s Business Chat stepped out of the beta-test phase last month armed with major partners in banking, home improvement and more. But if the fashion industry chalks the service up to nuts-and-bolts retail fare, it should think again.

The new service, which brings customer service powers to Apple's iMessage chat app, may have launched with Discover, Lowe’s and The Home Depot, among others. But fashion brands have taken notice, said Rurik Bradbury, global head of conversational strategy for LivePerson. The company’s LiveEngage platform has worked with more than 18,000 partners — from Adobe to L’Oréal —  and as one of Apple’s key partners, it lined up several of these major retailers for Business Chat's launch.

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