Growth of mobile technology is forcing retailers to change and transform.


A lot has changed since Aptos Inc. spun off from Epicor Software Corp. one year ago. Most notably, the “singular commerce” solutions provider has seen robust demand for cloud-based platforms from clients, which helped boost the company’s workforce by 25 percent.

But underpinning the demand is a broader shift in the market, which the company sees as rich with opportunities for retailers and brands who can adopt to the changes via technology.

Aptos chief executive officer and culture leader Noel Goggin said the Atlanta-based firm “set out to forge a new company with a focus on ‘engaging customers differently’ by delivering a singular commerce platform in the cloud that supports one view of customers, experiences, inventory, orders and information.”

“We wanted to form a different kind of company with a distinctive culture based on trust and transparency,” the ceo said. “We believe engaging with our customers in a manner that is collaborative, authentic, sincere and transparent is essential to our mutual success, and we have seen powerful outcomes stemming from this approach to partnership.”

Aptos marketing director Dave Bruno told WWD the changes at retail “have been brewing for some time.” Bruno said some of the notable changes forcing the retail industry to transform include: the explosive growth of the sharing economy; a global competitive landscape that is in a state of flux; shifts in consumer spending power and preferences; and the adoption of mobile technology; among others.

“What we’re seeing when we shop today is that no one is going out and looking for an ‘omnichannel experience,'” Bruno said. “What consumers want is a seamless experience. They want to shop whenever and wherever, and they expect retailers and brands to respond to these wants.”

Bruno said the expectation also involves “empowering the shopping journey,” meaning that retailers and brands are charged with offering consumers flexibility and efficiency — from product selection to payment transaction. Bruno acknowledges that many companies “have not had the agility to meet these demands — yet.”

“They really need to act fast and fail fast too,” Bruno said. “They can’t afford long, drawn-out implementations.” Which is why Aptos offers a single view of commerce, Bruno said.

The cmo noted that the market is littered with challenges, which include a consumer-centric environment and the onslaught of fast fashion on traditional retailers. “Engagement is where retailers have the most power to influence sales,” Bruno said, adding that engagement strategies coupled with current technologies can transform retailers.

In a statement marking the one-year anniversary, the company said the “ability to evolve experiences is critical to retailers keeping pace with relentlessly shifting consumer expectations, and retailers are leveraging Aptos solutions to quickly adapt and deliver experiences that differentiate their brands.”

The company also said the shift in its customers “choosing cloud over traditional on-premises deployments has been significant — overall, the company experienced a year-over-year increase of 283 percent in sales of its cloud-ready solutions (from fiscal year 2014 to fiscal year 2015), with 80 percent of customers to date in fiscal year 2016 opting for cloud deployments.”

Regarding the next year, Goggin said the focus “will be on global execution across our core products, and the continued execution of cloud across the Aptos retail suite. We want to make it easier for our customers to expand to new regions by overcoming the currency, customs, taxation and other challenges that must be addressed to capitalize on new, and often lucrative, revenue opportunities.”

Aptos currently serves over 500 retail brands across the globe, generating over $523 billion in annual revenues.

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