By  on April 3, 2018

Swiss color and chemical company Archroma said today it will spotlight innovation and sustainability at the upcoming China Interdye show. The event will take place on April 11 to 13 at the Shanghai World Expo Exhibition and Convention Center.Archroma said it is devoted to offering “a constant flow of eco-advanced and innovative new [products] in dyestuff and pigments, as well as process and functional chemicals." This includes showcasing “solution packages,” such as its EarthColors line, a collection of biosynthetic dyes for cotton and cellulose-based fabrics that are collectively made from nonedible parts of nutshells, almond shells, rosemary and saw palmetto. The ingredients are leftovers from herbal extraction and the agriculture industry. Its EarthColors line integrates “the latest NFC technology used on the end-product hangtags [that enable] transparency and traceability through the supply chain to consumers,” according to the firm, and has been utilized by brands such as Patagonia, Kathmandu and G-Star.[caption id="attachment_10700244" align="aligncenter" width="380"]Archroma's EarthColors natural dye denim. Archroma's EarthColors natural dye denim.[/caption]Additional products include its "zero add-on" formaldehyde finishing and coloring solution, which conserves resources and is gentler on skin, or its Color Atlas by Archroma, a six-volume Color Atlas Library that offers 4,320 color swatches tailored for use by designers, brands, retailers and manufacturers that helps streamline the creative process and advances time to market. Archroma partnered with the Fashion Institute of Technology to create its Archroma Color Center for budding designers and fashion industry entrepreneurs.Archroma and FIT Partner to Create ‘Archroma Color Center’And in regard to consumer demand for responsible manufacturing, Archroma said brands and retailers are “taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes,” which has significantly changed market dynamics. Through products such as Archroma’s One Way Process Simulator, which made its debut in 2012 and recently launched an upgrade, mills and brand owners can quicken the development of advanced textile solutions that are ecologically and economically sustainable via the tool's speedy, measurable approaches to selecting chemical products and solutions for industry members.Robert Liu, head of sales for China at Archroma, said, “At Archroma, we provide our customers with unique solution packages that are especially designed to combine performance, cost optimization and responsible textile production. But we also believe that sustainability must be demonstrated, and that is what we do with 'One Way,'” he said.For More Business News From WWD, See:

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