Estée Lauder's bot, powered by Facebook Messenger.
Artificial intelligence is the new customer service.
The technology, which has quickly evolved from targeted advertising to “one-on-one” chats with branded bots, can do anything from match foundation shades to helping a customer select a Mother’s Day gift. And brands are counting on these automated, "one-on-one" chats to connect with consumers.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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