30 percent of online apparel buyers read customer reviews at least monthly. — Forrester Research Inc.

Smart and Crafty

Syuzi Pakhchyan’s “Fashioning Technology” ($30, O’Reilly Media) shows sewers how to stylishly include interactive materials in do-it-yourself projects such as totes and jewelry. This solar-powered brooch chirps when it sees the sun. The brooch’s electronic circuit board is designed to be both functional and decorative: It’s printed in the shape of an owl.

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