More online shopping is done over holiday than at any other time of the year.
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More and more holiday shoppers are forecasted to complete purchases online this season, and it's critical that retailers provide them with seamless digital experiences — and all that is necessary to make informed purchases. Enter VendorSCOR. Developed by e-commerce platform Content Analytics the solution aims to improve product content, resulting in boosted sales for retailers.Touted to be the first tool of its kind, the launch combines analytics, reporting and content management onto one single platform, which enables retailers to monitor product content and notify brands of simple fixes that can result in enhanced content.With VendorSCOR, retailers can send brands customized vendor scorecards, notifying them about the relevant product content in need of attention and editing. Based on that, brands can optimize their content on product pages, leading to superior web site quality, better customer experiences and higher conversion rates overall — as well as stronger relationships between retailers and brands.Target is among the first retailers to use VendorSCOR carding in order to prepare for its upcoming holiday season. “As a trusted retailer, we need to ensure that our guests have a consistent brand experience both in-store and online,” stated Michelle Winter, director of product content at Target. “Content Analytics enables us to optimize our digital content, giving the guest the product information they need, when they need it, to feel confident shopping with Target.”And Kenji Gjovig, vice president of partnerships and business development at Content Analytics, added that VendorSCOR not only monitors for problems — it also provides retailers and the brands they collaborate with user-friendly solutions, which they can fix together.Combining analytics with content management is key to survival in today’s demanding retail landscape, he summed up. “Retailers like Target recognize the need for quality product content, but with an overwhelming set of priorities and a massive amount of data, it can be difficult to ensure every product’s content remains optimized and up-to-date,” Gjovig cautioned. “If retailers don’t provide consumers the information they need to make a purchase, they’ll simply go to one that will.”For More WWD Business News, See:Brand Storytelling Key to Better In-store ExperiencesBrexit, Trump Shake Consumers; U.K. Luxury Aims to Steady UneaseHoliday Shopping: Tips for Brands and RetailersNew Product Enables Personalized Experiences Across Retail Channels
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast