Although there is concern, consumers are already using cloud services.
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As retailers plow forward to connect all devices, stores and platforms in effort to appease consumers, it might behoove them to remember that shoppers are easily scared.
Brands and retailers have been tasked to satisfy customers with omnichannel experiences; yet seem to have lost sight of the fact that consumers are still wary of pulling the trigger in mobile checkouts. With grimly low mobile commerce conversion rates, consumers still don’t quite trust — or understand — the benefits of cloud-based services resulting in lost potential revenue.
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