With the introduction of a trouser-style jean last week, IndiDenim arguably offers the widest range of options for “mass custom” jeans to date.

The Web company is owned by Archetype Solutions Inc. of Emeryville, Calif., which runs the custom clothing programs for Lands’ End, QVC and J.C. Penney. It has also spun off Zafu, an online fit recommendation site for jeans.

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