NEW YORK — Companies involved in garment development, washing and finishing are welcoming the return to washed down vintage denim styling with improved technology that reduces the environmental impact.
Exhibitors at the boutique denim textile show Kingpins, which ran here July 15 and 16, welcomed the vintage looks after several years of denim being dominated by dark washes and untreated raw fabric. The style shift should translate into more business, and will give companies involved in washing and finishing a chance to better differentiate themselves through unique techniques and treatments. Advancements in technology were a major element in many exhibitors’ offerings.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)