A visual from Agent Provocateur's Menage a Trois Whatsapp campaign
LONDON — In an ongoing search to find new ways to engage today's digitally savvy consumer, brands and retailers are starting to use WhatsApp to get up close and personal with customers — and generate sales.
So far, the use of WhatsApp has been limited to personal shopping departments as part of a wider strategy for retailers to be present in the lives of their top-tier customers through any channel that suits them. But now retailers have spotted a bigger opportunity to take the platform beyond personal shopping.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)