MILAN — Hashtag and widget chatter was paramount at the Decoded Forum Milan, a summit dedicated to the intersection between digital technologies and the fashion industry. The event, held Wednesday, united Italy’s top fashion decision-makers and focused on online content and the future of mobile device purchases, while also bringing to the fore burgeoning startup companies.
E-Pitti, the Florence-based trade-show organizer’s portal, teamed with Decoded Fashion to organize the event, which was held at La Pelota show space in Milan’s Brera District.“Now you have to face the fact that the Web is the first window [to products],” said Costume National chief executive officer Carlo Capasa. “We think now how it will look on the Web.”Since the dawn of the Internet and smartphones, mobile devices like iPhones and tablets have become crucial shopping tools for savvy shoppers, and the fashion industry is a testament to this phenomenon.
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