NEW YORK -- The money is in the details: E-tailers are taking aim at high-tech graphics in order to enhance their merchandising and online sales.Coach.com, for one, is expanding its use of a RichFX virtual merchandising technology to a wider array of goods, after finding that the application boosted the site's browsing-to-purchasing conversion rate by 130 percent during a test.New York-based Internet software developer RichFX Inc., whose applications offer visuals designed to impart a 3-D treatment online, has recently picked up some swift business from e-tailers such as Spiegel, American Express, Levenger and Havertys, as well as Coach. The company, which began in Tel Aviv with some technologies first used by the Israeli army, burst onto the U.S. scene back in August 2000, when it launched the Manolo Blahnik e-boutique at NeimanMarcus.com -- still considered a breakthrough in visual merchandising online.The RichFX technology allows a Web site's visitors to zoom-in on merchandise and clearly view patterns, textures and detailing specifics of products often lost online. "We are more than doubling the number of ZoomFX-enabled products," said Richard Burke, divisional vice president of e-commerce for Spiegel. "In addition, RichFX technology will now give shoppers the ability to pan and zoom at the same time with synched audio narrations of groups of products in a lifestyle context."Spiegel and Coach are not alone. According to Internet consultant Jupiter Media Metrix, conversion rates for RichFX-enhanced products at Gifts.com were seven times higher than that of a standard product page during 2001. This yielded a return on investment of $2.77 for every dollar spent on the project.In another development, RichFX has named Johann Butting chief executive officer. Butting joined the technology firm in mid-January from Germany-based media giant Bertelsmann AG, were he was ceo of the Digital World Services unit. He succeeds Tal Kerret, who is now heading up RichFX's business development division.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)