EBay inked a deal to buy global payment platform Braintree in a roughly $800 million bid to better the mobile payment experience.
Ebay president and chief executive officer John Donahoe called the solution a “perfect fit with PayPal.”
Braintree will operate as a service within the eBay-owned PayPal, which projects its mobile payment volume will exceed $20 billion by year’s end.
The transaction with Braintree, which has worked with Uber, Airbnb, OpenTable and TaskRabbit, is expected to close in the fourth quarter.
Braintree’s Venmo mobile application gives users an easy way to pay each other using mobile devices and leveraging social networks.
While shoppers won’t notice the impact of the acquisition this holiday season, they should start to see an improved mobile shopping experience next year, said Anuj Nayar, PayPal’s head of strategic initiatives.
“One of the things that is difficult about the payment industry — [and] I am happy that payment is a regulated business — is for payment companies to expand internationally,” Nayar told WWD. “It’s very difficult for a Silicon Valley start-up in the payment space to rapidly grow internationally because every market in which you move into has a different set of regulations and policies.”
The nearly 15-year-old PayPal is in 193 countries, while Braintree operates in just 40 — but Nayar said this deal will allow Braintree’s customers to take advantage of PayPal’s relationships to accelerate expansion.
PayPal ended 2012 with $145 billion in total payment volume — with $14 billion, or nearly 10 percent, coming from mobile devices. In 2009, the payment giant did just $141 million in mobile payment volume.
According to eMarketer, total mobile commerce, or m-commerce, sales are projected to reach about $39 billion in 2013, comprising about 16 percent of all U.S. e-commerce sales.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye