Edgecase, a product-intelligence platform provider, announced today milestone growth for 2016: more than 130 million shoppers used data developed by the service provider. As shoppers continue to shift product research and discovery to mobile devices, "findability" of products is crucial for brand and retailer survival.Edgecase aids retailers and brands to maximize actionable insights and data in order to elevate product findability and relevancy in order to capture shoppers. The company’s success was partially driven by the launch of its product-intelligence platform, which creates and optimizes product data for e-commerce performance.The past year marked a time of expansion for the solution provider. In 2016, Edgecase partnered with Lancôme to relaunch its web site in order to enhance customer experiences. The platform enabled online customers to have a shopping journey that paralleled its in-store model. With that, shoppers received more accurate product suggestions due to improved data highlighting specific preferences. Categories now feature filters to improve user navigation of its web site.“In today’s retail reality, there are no shortcuts to providing the very best shopping experience for savvy, all-knowing consumers who are connected to their favorite brands and retailers 24/7. The Edgecase team is dedicated to…fuel[ing] better shopping experiences,” said Susanne Bowen, chief executive officer of Edgecase. “We are proud of our continued success delivering game-changing technology to remove the rigidity of customers’ product data management and increase the quality of product attribute data as it better aligns to how consumers shop leading retailer and brand web sites.”Drawing new customers with its upgraded platform offerings, the product-intelligence platform averaged 10,000 product attributes created per day and supported 130,000 developed attributes daily during key seasonal transitions. In 2016, Edgecase’s data insights influenced $38 million in sales — 130 million consumers used the company’s data as they were guided through an enhanced shopping path.As shoppers’ selection becomes increasingly more diversified, retailers and brands are charged with improving product searches and web site navigation in order to not only capture consumers, but convert online perusal to purchases.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)