Hardware-enabled SaaS firm Entrupy is expanding to the Japanese market.The company uses artificial intelligence-based technology for authentication of high-end luxury products, particularly in the resale market. According to the company, expansion of the operations to Japan would give them an entry point into the Asia-Pacific region, as well as place them closer to “known regional hubs for counterfeit manufacturing.”Entrupy has determined that Tokyo, where it will be based, is among the largest markets for luxury resale online. The company said it uses “deep learning algorithms and a proprietary database containing millions of microscopic images to verify the authenticity of physical products.” The system is comprised of a hand-held scanner and software application.The company, which launched in 2016, said its patented technology is used by “hundreds” of secondary retailers and marketplaces to authenticate handbags and accessories from 15 luxury brands that include Louis Vuitton, Chanel and Hermès. To date, Entrupy said it has authenticated more than $30 million worth of inventory.Vidyuth Srinivasan, cofounder and chief executive officer of Entrupy, said, “Over time, we’ve seen the rise of opaque supply chains, and when combined with the less-personal nature of online transactions, it’s an environment that has benefited counterfeiters while eroding consumer trust.”In addition to luxury handbags and accessories, the company is developing databases and software that would enable verification of other frequently counterfeited products.Heading Entrupy’s Japanese operations will be Noriko Asaoka. She previously launched Etsy in the local market and has led the music and video business for Amazon Japan. Her new role at Entrupy will include building local operations and establishing partnerships in the region.Asaoka said she is already working with a number of e-commerce firms, as well as customer-to-customer marketplaces, major resellers and professional buyers of luxury goods.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion