Facebook recently announced its next phase of immersive content. The social media platform has launched its Facebook 360 app for Samsung Gear VR, powered by Oculus. Users will be able to catch up on news feed updates and experience 360 photos and videos in a new capacity.The app ushers in a new chapter of content engagement. Facebook said the app will feature four feeds. “Explore aids users to discover some of the most interesting and popular content on Facebook, media organizations and individual creators,” the company noted. Users will also be able to experience content posted by Pages users follow, Facebook friends and people users follow; revisit saved content on news feeds for a more convenient time, and experience timeline memories in a new manner.The release of the app suggests a huge opportunity for retailers and members of its marketplace to release new product as consumers become more familiar and at ease with the technology. If introduced strategically, the app stands to rival Google’s augmented reality service, Google Tango. The search engine released the technology recently with Gap — displaying its functionality to virtually try on outfits through the tool.Virtual and augmented reality has budded as a potential marker for new shopping experiences, a must dictated by consumers. As retailers struggle to forge ahead and satisfy diversifying demands, brands and retailers are scrambling to satisfy these shifting expectations while deploying technology to better understand the behaviors of individual shoppers and larger trends, as well. VR answers both of these conundrums: shoppers can receive a personalized shopping trip while retailers are able to capture their response to new products before shipping inventory to a physical store location.Facebook’s virtual reality foray hasn’t been smooth sailing. The social media platform was ordered to pay $500 million to ZeniMax, the parent company of ID Software. The cofounder of ID Software’s games Doom and Quake video games, John Carmack is now the chief technology officer of Oculus and reportedly violated nondisclosure agreements that resulted in the lawsuit. With the legal battle settled, Facebook’s virtual reality technology looks to inform consumer readiness of the technology in numerous categories.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)