Facebook recently announced its next phase of immersive content. The social media platform has launched its Facebook 360 app for Samsung Gear VR, powered by Oculus. Users will be able to catch up on news feed updates and experience 360 photos and videos in a new capacity.The app ushers in a new chapter of content engagement. Facebook said the app will feature four feeds. “Explore aids users to discover some of the most interesting and popular content on Facebook, media organizations and individual creators,” the company noted. Users will also be able to experience content posted by Pages users follow, Facebook friends and people users follow; revisit saved content on news feeds for a more convenient time, and experience timeline memories in a new manner.The release of the app suggests a huge opportunity for retailers and members of its marketplace to release new product as consumers become more familiar and at ease with the technology. If introduced strategically, the app stands to rival Google’s augmented reality service, Google Tango. The search engine released the technology recently with Gap — displaying its functionality to virtually try on outfits through the tool.Virtual and augmented reality has budded as a potential marker for new shopping experiences, a must dictated by consumers. As retailers struggle to forge ahead and satisfy diversifying demands, brands and retailers are scrambling to satisfy these shifting expectations while deploying technology to better understand the behaviors of individual shoppers and larger trends, as well. VR answers both of these conundrums: shoppers can receive a personalized shopping trip while retailers are able to capture their response to new products before shipping inventory to a physical store location.Facebook’s virtual reality foray hasn’t been smooth sailing. The social media platform was ordered to pay $500 million to ZeniMax, the parent company of ID Software. The cofounder of ID Software’s games Doom and Quake video games, John Carmack is now the chief technology officer of Oculus and reportedly violated nondisclosure agreements that resulted in the lawsuit. With the legal battle settled, Facebook’s virtual reality technology looks to inform consumer readiness of the technology in numerous categories.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)