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NEW YORK — Fashion GPS is about to give its GPS Styles software an upgrade — making a virtual showroom a reality for potential clients.
This story first appeared in the September 18, 2013 issue of WWD. Subscribe Today.
Today, the pioneer of digital fashion week invites will unveil GPS Styles 2.0 in partnership with KCD — a B2B tool for media and press to request samples or images directly from a brand’s digital showroom. Through October, GPS Styles 2.0 will function through the Radar site at radar.fashiongps.com, with full functionality on the mobile app launching next month.
Eddie Mullon, founder and chief executive officer of Fashion GPS, said the software allows clients to control their showrooms online. Users will be able to manage both digital content and physical samples through the system.
“It’s becoming a digital asset-management tool as the fashion industry moves into the digital world,” Mullon said. “It was a platform to search product [the original GPS Styles] — but it wasn’t connecting to a community. You couldn’t request a sample.”
Earlier this year, the seven-year-old company rolled out its Fashion GPS Radar Pro service — which linked users to runway images and digital assets following an event. GPS Radar was originally introduced in 2011 as a tool for users to RSVP, check in and see seating for events, and it now boasts more than 13,000 users. For the spring 2014 season so far, there have been more than 500,000 gallery views on GPS Radar, and in September alone, 50 percent of the 4,000 images favorited on the platform were shared via social mediums.
As for GPS Samples, which has tracked more than 15 million samples in the past five years, Mullon explained that the service is a back-end tool for agencies and clients — whereas Styles 2.0 is a front-end software for users to request samples. KCD will work with the new platform exclusively until a wide launch of the software, set for January, in time for pre-fall collections.