By  on June 30, 2016
Lessons from the tech world’s quirky culture that could help fashion get its mojo back.

On April Fools' Day, a couple of creative Russian pranksters posted a web page hyping a nonexistent, but nonetheless well-received, collaboration: "Mark x H&M." The line featured seven identical gray T-shirts and a pair of jeans, poking fun at Facebook founder Mark Zuckerberg's signature look.

It's a uniform that, much like Steve Jobs and his black mock turtlenecks, Zuckerberg adheres to so strictly that he makes headlines when he switches to something else, like a jacket to meet President Obama.

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