By  on May 13, 2014

LONDON — Converting likes on Instagram into sales, forging an emotional connection with customers and merging commercial and editorial content were among the topics up for discussion at the Decoded Fashion summit in London Tuesday.

The event, which aims to connect emerging technologies with decision makers in the fashion, beauty and retail sectors, hosted speakers including Tracy Yaverbaun, group director of fashion and luxury at Facebook; Chris Morton, the co-founder of Lyst; Caroline Rush, chief executive of the British Fashion Council, and designers Henry Holland and Mary Katrantzou.

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