Consumers are driving the retail industry to embrace new technology that’s been resisted until it was nearly impossible to ignore. A renewed fervor has been injected into the industry as behemoths like Amazon and Warby Parker are proving the benefits — and cost savings — of deploying new technology solutions to not only satisfy shoppers, but streamline workflow and elevate internal infrastructure and communication.
On most retailers’ radar is the implementation of a variety of Internet of Things solutions in order to connect the consumer to the entire life cycle of a product, provide internal visibility into the supply chain and expedite inventory fulfillment among other areas. Here, Lori Mitchell-Keller, general manager of consumer industries at SAP discusses new frontiers for IoT and how retailers can best survive in a saturated market.
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