NEW YORK — For the uberhip, owning an iPod is so 2004. What’s hot now is dressing up the little darlings.Accessorizing an iPod in a fashionable, customized (and protective) case wraps the inherent prestige of owning Apple’s portable music player in an entirely different layer of coolness, and this has engendered a cottage industry.“The sheer number of fashion accessory companies that have developed products that are specific iPod cases is just stunning,” said Jeremy Horwitz, editor in chief of iPodLounge.com, an independent Web site devoted to the iPod community. Horwitz, who has reviewed roughly 200 iPod cases for the Web site, estimates that there are currently 40 to 50 companies making cases for iPods, with each offering from two to 15 variations.Since 2001, Apple Computer has sold 10 million iPods. Earlier this month, the computer maker said first-quarter iPod sales surged 525 percent.The momentous popularity of the iPod allows retailers, designers and suppliers who offer unique iPod cases to reap several benefits, such as garnering stronger margins on a full-priced accessory, bolstering its brand and solidifying its fashion credibility.Case designs are currently available from fashion houses such as Gucci Group, Chanel, Burberry, Kate Spade, Christian Dior and Louis Vuitton. There’s also the unforgettable personal version from Karl Lagerfeld, which holds multiple iPods. A similar version of that iPod suitcase is available from Fendi for $1,500.Consumers have such a selection of iPod cases that there is “one for everyone out there,” said Horwitz. One of the more unique cases come from start-up designer Catherine Hopkinson, who makes $25- $30 iPod “cozies.” For Hopkinson, who rediscovered a love of sewing this past summer, making a case for her iPod was a natural evolution. “I’ve been sewing for a while,” she said in an interview. “Then I got an iPod, so I figured it needed clothes, too.”The material for Hopkinson’s one-of-a-kind, customizable cozies are usually made of recycled jeans and other thrown-away apparel. Hopkinson, who is a copy editor by trade, launched the Web site catherinespita.com/shop this past November to sell her iPod cozies, as well as cuff bracelets and shirts. Business has been better than expected, she said.Meanwhile, Apple’s announcement on Jan. 11 at the MacWorld Expo of its latest music player, the ultraslim and highly affordable iPod Shuffle, brings a new era to the dash for iPod accessories. Horwitz, who attended the event in San Francisco, said that besides the orange-accented sport case already available from Apple, there are only two iPod Shuffle case prototypes in the works from other companies.Horwitz foresees the market for iPod Shuffle cases to be just as robust as it has been in the last year for iPod and iPod Mini cases. He expects to see “stripped-down versions” of existing case designs for the Shuffle.Another prospective accessory market for the iPod Shuffle is jewelry. Horwitz pointed to the Web site iPodJewelry.com, which has created beaded add-ons, such as freshwater pearls, that can be directly attached to the Shuffle and its existing lanyard-like band, which users can put around their necks as a hands-free option to carry the device.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim