Men’s retailer Jos. A. Bank has announced its full deployment of Edgecase platforms to enhance its product descriptions and suggestions. The move marks an effort by the retailer to provide consumers a more personalized and user-friendly shopping experience.The retailer started testing the solution earlier this year, and since then Jos. A. Bank has improved its product descriptions in order to enhance “findability” on its website for more accurate search results. The platform has created more than 60,000 attributes assigned to its full set of offerings. Since its alignment with Edgecase, Jos. A. Bank has seen nearly an 8 percent increase in filter engagement.The platform has helped Jos. A. Bank count the product enrichment for about 8,000 products across the retailer’s e-commerce site in a month — a feat that would have required 11 full-time resources without the technology. What’s more, Jos. A. Bank’s site has seen a 617 percent increase in product attributes — from six basic assignations to 43 granular categorizations.“Prior to working with Edgecase, not all products on the Jos. A Bank site were tagged with all the right product attributes. Edgecase not only cleaned up those attributes, but added more relevant ones to better help our customers find the right products,” said Samantha Lee, vice president of site management and customer experience at Tailored Brands, the owner of Jos. A. Bank. “The Edgecase team exceeded our expectations with their work on the Men’s Wearhouse site experience, so it was an easy decision to utilize the platform for Jos. A Bank to ensure consistency in product attribution across the company.”As consumers shift their product research increasingly to mobile devices, product findability is becoming more important. Analysts are noting that as shopper attention spans continue to dwindle, retailers and brands need to up their mobile and e-commerce efficiency and accuracy. Moreover, experts warn that should a user experience provide low-par search functionality and recommendations, customers will simply move onto another brand or e-tailer necessitating the need for frictionless and enriched mobile shopping experiences.More on Retail Technology from WWD:Intel Doubles Down on Artificial IntelligenceAI-Informed Avatars Have Arrived, More Accurate Than EverVoice-Activation Tools Heighten Consumer Personalization
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion