Jos. A. Bank's sales improved in the first quarter.
Men’s retailer Jos. A. Bank has announced its full deployment of Edgecase platforms to enhance its product descriptions and suggestions. The move marks an effort by the retailer to provide consumers a more personalized and user-friendly shopping experience.
The retailer started testing the solution earlier this year, and since then Jos. A. Bank has improved its product descriptions in order to enhance “findability” on its website for more accurate search results. The platform has created more than 60,000 attributes assigned to its full set of offerings. Since its alignment with Edgecase, Jos. A. Bank has seen nearly an 8 percent increase in filter engagement.
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