Jos. A. Bank's sales improved in the first quarter.
Men’s retailer Jos. A. Bank has announced its full deployment of Edgecase platforms to enhance its product descriptions and suggestions. The move marks an effort by the retailer to provide consumers a more personalized and user-friendly shopping experience.The retailer started testing the solution earlier this year, and since then Jos. A. Bank has improved its product descriptions in order to enhance “findability” on its website for more accurate search results. The platform has created more than 60,000 attributes assigned to its full set of offerings. Since its alignment with Edgecase, Jos. A. Bank has seen nearly an 8 percent increase in filter engagement.The platform has helped Jos. A. Bank count the product enrichment for about 8,000 products across the retailer’s e-commerce site in a month — a feat that would have required 11 full-time resources without the technology. What’s more, Jos. A. Bank’s site has seen a 617 percent increase in product attributes — from six basic assignations to 43 granular categorizations.“Prior to working with Edgecase, not all products on the Jos. A Bank site were tagged with all the right product attributes. Edgecase not only cleaned up those attributes, but added more relevant ones to better help our customers find the right products,” said Samantha Lee, vice president of site management and customer experience at Tailored Brands, the owner of Jos. A. Bank. “The Edgecase team exceeded our expectations with their work on the Men’s Wearhouse site experience, so it was an easy decision to utilize the platform for Jos. A Bank to ensure consistency in product attribution across the company.”As consumers shift their product research increasingly to mobile devices, product findability is becoming more important. Analysts are noting that as shopper attention spans continue to dwindle, retailers and brands need to up their mobile and e-commerce efficiency and accuracy. Moreover, experts warn that should a user experience provide low-par search functionality and recommendations, customers will simply move onto another brand or e-tailer necessitating the need for frictionless and enriched mobile shopping experiences.More on Retail Technology from WWD:Intel Doubles Down on Artificial IntelligenceAI-Informed Avatars Have Arrived, More Accurate Than EverVoice-Activation Tools Heighten Consumer Personalization
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)