By  on May 18, 2018

As businesses seek to improve operational efficiency in today's competitive retail landscape, Lectra's latest offering aims to help companies be more nimble when responding to market changes, according to Frederic Gaillard, vice president of product marketing for Lectra’s cutting room segment.“Lectra’s Cutting Room 4.0 [aims to] benefit fashion apparel brands and retailers as it addresses the new challenges in the market. For example the Millennials, [and] their appetite for customization and made-to-measure,” Gaillard said. “At the same time, there is the need for low-cost, large volume garments. There is also the impact of fast fashion and e-commerce driving the rise of on-demand manufacturing. [The] Cutting Room 4.0 [enables businesses] to manufacture large orders, small orders and even personalized orders with maximum quality, speed and low cost. It is flexible and can scale to their needs. Its connectivity [also enables] them to seamlessly transfer their orders, and [gives] them visibility on production.”A Lectra spokesman specified that the platform seeks to provide the fashion industry with “new abilities in made-to-order and on-demand manufacturing, with mass customization and made-to-measure capabilities for fashion and apparel coming later.” The solution will be made available commercially for the fashion and apparel sector later this year, the spokesman noted.While Lectra offered a sneak preview of the Cutting Room 4.0 to an exclusive audience at its recent Fashion Goes Digital event, the company will more officially unveil the digital cutting solution at the upcoming Texprocess Americas 2018 trade fair in Atlanta, which runs May 22 to 24.For More WWD Business News, See:Lure Holiday Shoppers Via Enhanced Store ExperiencesRebecca Minkoff Releases Line of ‘Smart’ BagsReport: Holiday Shopping Insights RevealedReport: Physical Retail Far From Obsolete

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