By  on March 1, 2017
The beauty aisle in Target.

Retailers can learn a lot from grocers. From seamless alignment between bricks-and-mortar and digital presences to efficient checkout processes and popular loyalty programs, grocers have optimized user experiences across platforms, feats that still install challenges for many brands and retailers.

Here, Alexis Clarfield-Henry, director of marketing at Unata — an end-to-end platform that leverages machine-learning to enhance shopper experiences in the grocer category — discusses key learnings for retailers and brands to borrow from the segment.

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